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Written for the person making the call.

Most writing about AI in business is a pitch or a forecast. We write about the decisions in between: whether a job needs an agent, why the demo isn't the product, what to ask before you spend. A topic earns a place here only if we can back it with work we've shipped.

5 October 2026 · 5 min

Does this job need an AI agent, or a scheduled script?

Agents are the expensive option for work a rule and a timer already handle. Five questions that decide whether a model belongs in the loop.

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5 October 2026 · 6 min

Why the demo isn't the product

A demo runs on hand-picked examples with nobody watching the bill. Here's what production adds, and why most AI demos never ship.

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5 October 2026 · 5 min

Nine questions to ask an AI developer in Australia (from one)

The questions that show whether a developer can ship what they're proposing. Ask them of us too.

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